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How to Make Choosing Easier: TEDSalon NY2011- Sheena Iyengar

We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

Recap of Choice Overload

The four techniques for mitigating the problem of choice overload:

  • Cut – get rid of the extraneous alternatives
  • Concretize – make it real
  • Categorize – we can handle more categories, less choices
  • Condition for complexity

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