Archive | November 26, 2014
Video

The Art of Choosing: TEDGlobal 2010 – Sheena Iyengar

Talk Assumptions:

  1. Make Your own choices
  2. More options -> Better Choices
  3. Never say no to choices

 

A number of my studies have shown that when you give people 10 or more options when they’re making a choice, they make poorer decisions, whether it be health care, investment, other critical areas. Yet still, many of us believe that we should make all our own choices and seek out even more of them.