Archive | November, 2014
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How to Make Choosing Easier: TEDSalon NY2011- Sheena Iyengar

We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

Recap of Choice Overload

The four techniques for mitigating the problem of choice overload:

  • Cut – get rid of the extraneous alternatives
  • Concretize – make it real
  • Categorize – we can handle more categories, less choices
  • Condition for complexity
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Greatest NFL Catch Ever Seen and the Preparation Behind It

Last night receiver Odell Beckham of the NY Giants made what many are calling ‘the best catch anyone has ever made in the history of the NFL’.

As a player, how do you prepare yourself for making the greatest catch in history? It would be easy to dismiss this catch as a lucky fluke… one-handed, fighting off a defender, just gets it by his fingertips. But here’s the thing; Beckham practices exactly this catch:

Luck is what happens when preparation meets opportunity. Preparation, kids. Preparation.

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Cybersecurity hour – Mikko Hyppönen: R.I.P. Internet: Slush 2014

Randy Pausch Last Lecture: Achieving Your Childhood Dreams

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The Secret Life of Passwords

I began asking my friends and family to tell me their passwords. I had come to believe that these tiny personalized codes get a bum rap. Yes, I understand why passwords are universally despised: the strains they put on our memory, the endless demand to update them, their sheer number. I hate them, too. But there is more to passwords than their annoyance. In our authorship of them, in the fact that we construct them so that we (and only we) will remember them, they take on secret lives. Many of our passwords are suffused with pathos, mischief, sometimes even poetry. Often they have rich back stories. A motivational mantra, a swipe at the boss, a hidden shrine to a lost love, an inside joke with ourselves, a defining emotional scar – these keepsake passwords, as I came to call them, are like tchotchkes of our inner lives. They derive from anything: Scripture, horoscopes, nicknames, lyrics, book passages. Like a tattoo on a private part of the body, they tend to be intimate, compact and expressive.

via: http://www.nytimes.com/2014/11/19/magazine/the-secret-life-of-passwords.html?_r=0