Six Lessons from the Videos:

• Don’t get frustrated
• SANS want you to succeed
• Set aside time to build your skills
• Take breaks
• Take the easy approach first
• Celebrate your successes

The Internet is on Fire | Mikko Hypponen | TEDxBrussels

Talk Assumptions:

1. Make Your own choices
2. More options -> Better Choices
3. Never say no to choices

A number of my studies have shown that when you give people 10 or more options when they’re making a choice, they make poorer decisions, whether it be health care, investment, other critical areas. Yet still, many of us believe that we should make all our own choices and seek out even more of them.

We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

Recap of Choice Overload

The four techniques for mitigating the problem of choice overload:

• Cut – get rid of the extraneous alternatives
• Concretize – make it real
• Categorize – we can handle more categories, less choices
• Condition for complexity