The Internet is on Fire | Mikko Hypponen | TEDxBrussels

Talk Assumptions:

1. Make Your own choices
2. More options -> Better Choices
3. Never say no to choices

A number of my studies have shown that when you give people 10 or more options when they’re making a choice, they make poorer decisions, whether it be health care, investment, other critical areas. Yet still, many of us believe that we should make all our own choices and seek out even more of them.

We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

Recap of Choice Overload

The four techniques for mitigating the problem of choice overload:

• Cut – get rid of the extraneous alternatives
• Concretize – make it real
• Categorize – we can handle more categories, less choices
• Condition for complexity

Markham Nolan discusses the challenges of the modern world regarding the abundance of digital information. With so much information out there, it’s easy to sneak in false information or to filter information in such a way that a false picture is created.

By the end of this talk, there will be 864 more hours of video on YouTube and 2.5 million more photos on Facebook and Instagram. So how do we sort through the deluge? At the TEDSalon in London, Markham Nolan shares the investigative techniques he and his team use to verify information in real-time, to let you know if that Statue of Liberty image has been doctored or if that video leaked from Syria is legitimate.

TEDxMidAtlantic 2011 – Avi Rubin’s primary research area is Computer and Information Security, and his latest research focuses on security for electronic medical records.