Have you always wondered if you electrocuted yourself, which type of electricity would hurt more: AC (Alternating Current) or DC (Direct Current)? Wait no more!
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The Art of Choosing: TEDGlobal 2010 – Sheena Iyengar
Talk Assumptions:
- Make Your own choices
- More options -> Better Choices
- Never say no to choices
A number of my studies have shown that when you give people 10 or more options when they’re making a choice, they make poorer decisions, whether it be health care, investment, other critical areas. Yet still, many of us believe that we should make all our own choices and seek out even more of them.
How to Make Choosing Easier: TEDSalon NY2011- Sheena Iyengar
We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
Recap of Choice Overload
The four techniques for mitigating the problem of choice overload:
- Cut – get rid of the extraneous alternatives
- Concretize – make it real
- Categorize – we can handle more categories, less choices
- Condition for complexity
Marcus Ranum: Privacy in the Age of the Police State
Certainly, one of the most thoughtful and scholarly practitioners of security research; behold, as Mr. Ranum holds forth.
via: http://www.cerias.purdue.edu/news_and_events/events/security_seminar/
